Our task was to develop an innovative logo for the National Mining University. Nowadays mining specialities are not so popular as modern areas such as programming, management, etc. So our idea was to use pixels in three university colors symbolizing three main areas studied at the university. In the logo you can also see a ladder up and the number "1", they both symbolize the status of the university and the dynamics of its development. Based on the new logo, we have also developed a new corporate identity and a detailed guideline.