Belsonno are the high-quality mattresses from Italy. The graphic component of the logo was the Moon with the stars, symbolizing calm and comfortable sleep. We have developed a basic version of the logo as well as three logos based on it to identify three main series of mattresses of this brand. As a result, each series got its own unique style tied to its specific features without loosing the connection to the main brand. For each series brand fonts were developed, corporate colors, design of corporate documents and souvenirs were selected.