Task: Logo and Corporate ID design for the "101 matras" mattresses and furniture webstore . We've created several concepts of logos associated with reliability. Logos were also simple and not difficult in the perception. However, the desired result was achieved only when we've added the corporate character: a lamb as a symbol of naturalness. Logo has become "warm" and now it is associated with comfort and pleasant sensations. What is the most important thing: the logo stands out among competitors. Such corporate hero can become the main element of the corporate identity and it can "live" on all pages of webstore, in print products, on banners etc. It can greatly increase the brand awareness.