Alterego is a manufacturer of upholstered furniture. Such name was chosen in order to convey the main message: you can truly reveal your personality with their furniture, feel what you really want, become what you want, reveal your secret strengths and qualities. When it comes to the logo development, such hidden image became the basis of the idea. We took the first letters of the words that make up the name and combined (hid) the letter E (Ego) into the letter A (Alter). Thus, the logo has become meaningful and it reflects the company's message.