Task: the development of a logo and corporate identity kit for the Artha-Group construction company . Our task was to develop a system of company's visual identification on the Ukrainian market. in spite of the name's Eastern origin , the logo should comply with Western trends. It was decided to use a text logo made in the geometric grotesque style. Logo has become dynamic, rigorous and precise because of the use of capital letters. We have also designed the corporate identity kit with all the necessary elements and proposed a concept of the future site.